It’s that time of year again! Voting for SXSW Interactive PanelPicker 2016 is now open. In preparation for the event, a number of superstars from Project: WorldWide and our agencies have submitted three entries for consideration by the general public. Below you will find a short overview of each proposed session. We encourage you to read each summary, vote, and even leave a comment – we’d love to know what you think!
Tomorrow’s workforce is here and you’re sick to death of reading all the reasons why they are so different from previous generations: Their strange work ethics. Abundant creativity, but deep narcissism. Always-on digital habits. A disturbing lack of car ownership. Let’s stop *reading* about millennials and hear from them directly. Join us for a lively (and brutally honest) roundtable discussion with young designers and technologists as they share their thoughts on what kinds of companies, organizations and cultures are attractive them, and what kinds turn them off. You don’t need more data points or articles to understand millennials: come to this panel and ask them yourself.
- Is your company ready for this tidal wave of young talent?
- What kinds of of environments are the most attractive (and unattractive) to young creative thinkers?
- Why do these young creative people not want to work at traditionally-minded agencies?
Big, disruptive ideas change the world. They are the easy part. Creating an environment where creativity flows, combines with smart action, and brings ideas to life is where the real work is. Whether you’re an MIT scholar, a major corporation, an app developer working out of a garage or a creative director, you’ve got to be able to focus, execute, influence, market, and overcome on your road to change the status quo, create something new, or reinvent your brand. Join master of disruption, Michael Hawley (MIT Media Lab, LucasFilm, and NeXT) along with the agency that translates big ideas into strategic experiences. Together we’ll explore the journey from spark to ideation to realization.
- How do you use this time of opportunity to take an idea and translate it into a product/service, then build a team, company or org. around it?
- How does one create an environment where ideas flourish? How do you get people to commit to your vision and join your effort with time or money?
- If everybody working on my idea is so busy, why aren’t we getting to reality? Are we missing some skills that no one talks about? What about pitfalls?
What does it mean to truly create and sustain a culture of innovation? Whether you’re a start-up seeking funding, or an established brand looking to stave off the upstarts, it’s constantly unearthing the needs and wants of your customer, and putting their experience first. It’s furiously experimenting with new methods to prototype ideas faster and cheaper. It’s exiting the building and the mental confines of your business to exploit breakthroughs that come from cross-pollinating from other fields. And it’s smartly anticipating and skirting the pitfalls and hurdles that you will face along the way.
- What are the hidden pitfalls and hurdles to creating and sustaining an environment of innovation? What are the stumbling blocks – human & procedural?
- How can you develop the skills of a set designer & experience architect to build and sustain a company-wide culture of innovation?
- What are the best, non-intuitive ways to get to know your customer, and why do you need to start with the customer experience and work backward?