It’s that time of year again! Voting for SXSW Interactive PanelPicker 2015 is now open. In preparation for the event, a number of superstars from Project: WorldWide and our agencies have submitted seven entries for consideration by the general public. Below you will find a short overview of each proposed session. We encourage you to read each summary, vote, and even leave a comment – we’d love to know what you think!
Historians may look back at the convergence of technology and advertising and realize that it all began with a benevolent, prophetic slogan: Don’t Be Evil.
It’s a mantra for a new generation of companies that spend a lot of effort explaining how and why their products and practices are beneficial to consumers, and why they would never, ever use them for harmful purposes. Cross their heart hope to die.
But an enterprising marketer might ask: what if I *wanted* to be evil? How hard would it be, given the marketing platforms and tools at my disposal? What if I dismissed bothersome legal and privacy concerns and *just went for it?*
Let’s discuss the easiest way for marketers and brands to use technology, media and big data to get their evil on. It’ll be a contrarian romp through a very serious subject: maintaining the trust (and privacy) of our consumers in a world where technology makes it increasingly easy to use data in creepy new ways. Check your ethics at the door, please.
Buckle up, SXSW. Jeff Gabel, Chief Creative Officer of advertising agency Partners + Napier and certified high performance driving instructor for BMW and Porsche, will share insights on being a leader in a constantly changing creative business based on his 10 years of racing experience at Watkins Glen International, North America’s premier racing facility. Jeff’s unique perspective on risk-taking, thinking ahead, mentoring others, and anticipating and reacting to challenges at 145 MPH will be presented in an entertaining and thought-provoking story that pushes the boundaries of what it means to be a leader.
The modern event experience has evolved from a one-size-fits-all model to a highly personalized and data driven attendee journey. Creating meaningful and contextual brand engagement is the new status quo, and you need the right tools to get the job done. Learn how companies like Nissan are using heat mapping, RFID, and sensory tools to give event attendees a memorable experience while gaining actionable insight for future interactions, and how one mammoth in the technology world, Salesforce.com, processes that kind of data to create customized attendee agendas. Data-informed personal interaction drives today’s brand experience, from start-ups to global industry leaders. Discover how strategic, tailored experience design is changing the event world and the path to ROI.
Sports fans are a different breed. They’re fanatical, passionate, and dedicated. But they’re not just sports fans. They’re business people, parents, consumers and youth who need positive role models.
Companies are justifiably eager to tap into this passion and incorporate sports experiences into their marketing campaigns, but stopping there is short sighted. Philanthropic opportunities with sports properties can make a huge difference in the lives of those who need a beacon of hope, and athletic organizations and individuals stand to benefit from strategic partnerships as much as anyone.
As business evolves to meet consumers where they play, the sports arena presents opportunities to connect and engage in meaningful ways to stimulate relationships between brands, customers, fans, athletes, and the causes dear to their hearts. Meet with industry experts to find out how, when and why sports properties can be leveraged to see real positive results.
Wonderbag is the latest for-profit company to join the ranks of socially conscious businesses that are purpose-driven enterprises. What makes Wonderbag unique is that its founder, Sarah Collins, grew up in rural, apartheid-era South Africa and spent her early lifework focusing on empowering women living below the poverty line through grassroots efforts. Today, Wonderbag, a non-electric slow cooker sold only through Amazon, has strong sales in America and Africa and it is in the process of global expansion. For every Wonderbag sold, a second Wonderbag is given to an African or Middle Eastern family in need. The benefits of this product are vast, including time, empowerment, education, health, safety, and sustainability. For all the good things Wonderbag provides, there are still many obstacles to growing a business. Brian Martin will interview Sarah, one of Fortune’s 10 Most Powerful Women Entrepreneurs, about how she is dealing with these challenges.
The marketing funnel is dead. Shoppers interact with brands on their own terms, without constraints. Strong brands lay foundations upon which their consumers now build the brand. The idea of retail as a finite space no longer stands. Retail is just a moment in time. Shoppers are enabled by ever-changing technology and retailers are quickly evolving. Good UX is no longer a digital activity; it is about creating an experience that engages shoppers when and where it’s right for the shopper. Physical, digital…it’s simply the shopper experience.
Our panelists will present a fresh approach to engagement design that is helping brands and retailers catch up to the needs of their shoppers and then engage the audience in a discussion on how the retail environment is evolving, how brands are driving engagement instead of marketing opportunities and how emerging technologies in the home are changing the way we meet our needs.
It’s boom times for the advertising industry. There’s more money being thrown into ads and banners than ever before. The more we as consumers try to avoid advertising, the more profitable the industry gets.
But here’s the thing: people inside the advertising industry are so fed up with the shit they have to do that they are sabotaging it from within. They are co-opting it, twisting it, and throwing it back at itself.
There’s a quiet revolution going on to try and destroy the advertising industry as it is today to try and build it for tomorrow. Here’s a chance to meet the ad contrarians and whistle-blowers who are trying to change everything we hate about advertising.