April 2, 2016 is Children’s Book Day, a day that recognizes the importance of children’s books and encourages kids to read. It has been celebrated annually since 1967 on or around Danish writer Hans Christian Andersen’s birthday. Whether lovers of fairytales like those penned by Andersen or fiction, non-fiction, and nursery rhymes written by countless others, some leaders at agencies in the Project: WorldWide network vividly remember the children’s books that most impacted them as kids. Here’s a glimpse at who liked what and why.


Ben Casey, CEO of Spinifex


Best picture book – The Very Hungry Caterpillar, by Eric Carle – Great life lesson. If you eat too much you’ll be sick, but everything works out in the end.”

Best book read to me Winnie-the-Pooh, by A.A. Milne – “I loved all the great character voices.”

Favorite book series to read: The Famous Five, by Enid Blyton – “Amazing adventures of children before helicopter parents.”

Denise Wong, president of George P. Johnson 

giving tree

“It was sweet and sad and taught a great lesson all at the same time. The Very Hungry Caterpillar by Eric Carle was a close second. All of those yummy things to eat!


Rachel Spiegelman, president of Pitch

are you there god

“Literally the only coming-of-age book ever needed for young girls. Taught me I’m not crazy. Well, not fully.”


Charlie Anderson, CEO of Shoptology

 cat in the hat

“I always wanted/needed one of those contraptions to clean up before mom got home!”


Sharon Napier, CEO of Partners + Napier

 places you'll go

“I still give the inspirational book as presents to graduates. With a check, of course.”


Robbie Whiting, co-Founder of Junior


“It was the the first book I read as a kid that truly transported me to another world. I read it with a dictionary next to me, as Tolkien was pretty challenging at that age.”