Happy Book Lovers Day! Today, August 9, is the day to celebrate the prose that moves us and wax poetic about the books that have impacted us throughout our lives.
Whether stacked on nightstands, dog-eared and coffee-stained, or collecting dust on the bookshelf, books have the power to inspire, transport, and change us.
What book is on your nightstand right now? We asked that of five agency leaders from Project. Here’s what they had to say.
Julie Quick, Shopper Marketing Strategist at Shoptology
Mind Change: How Digital Technologies are Leaving Their Mark on Our Brains by Susan Greenfield
As a marketer, it’s helping me appreciate what it takes to break through in a world where our minds are stimulated so much more than in the past and we struggle to absorb information at warp speed. It does get a bit nerdy, even for me, but I leave every chapter with invaluable insight on digital’s impact on human nature. After I shut down my Kindle app on my iPad, of course.
Joe Corr, Chief Creative Officer at School
Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
It’s written by the founder of Patagonia, who has created a culture that focuses on long-term retention and productivity. I’ve been really inspired by his insights on what it takes to balance aspiration, inspiration, and perspiration for himself and for his employees.
Sara Bamossy, Chief Strategy Officer at Pitch
The Life-changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo
I read this book on a plane and it was, in fact, life-changing. Not only has it revolutionized how I organize my sock drawer, it is full of great practices for visualizing success and creating a life designed for joy. I recommend it all the time, paired with a photo of my now perfectly color-coordinated closet.
Courtney Cotrupe, Managing Director at Partners and Napier
Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy
While most of my bedside reading consists of books for children right now, I have been paging through a more grown-up read, Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy. The concept of presence is hugely important to me because my days begin at 5:30 am and between my roles at work and as a mom, I don’t stop going until bed. This book has reminded me that being present is often about being a good listener. I don’t have to be saying or doing something at every moment of the day. Aiming to demonstrate active listening at work and at home is so important in building trust and signaling that I am interested, engaged, and care.
Brian Martin, SVP of Marketing and Communications at Project
West with the Night by Beryl Markham
I’ve read Marham’s memoir several times and every time it inspires me. She talks about growing up in Kenya in the early 20th century, but the most incredible part for me is when she writes about her solo transatlantic flight. She presents such a well-written recollection of what it was like to experience a fascinating continent from a small plane at a time when few were sufficiently adventurous enough to make that journey.