MindOverEye Founder and Executive Creative Director Bill Wadsworth has established a business unit within Los Angeles-based Spinifex Group called Synchrony Studios that is a state-of-the-art concept-to-completion content agency able to deliver new and relevant ideas to clients.

Synchrony Studios was born following many successful collaborations between Project-owned Spinifex and Wadsworth that proved to seamlessly marry Spinifex’s expertise in experiential content and Wadsworth’s impressive command of image-making techniques. Wadsworth, now CEO of Synchrony, will work in tandem with Spinifex CEO Ben Casey.

Wadsworth left the Emmy-nominated, multidisciplinary creative content studio he founded 15 years ago in Los Angeles to expand the Project network’s ability to generate and meet client demand for best-in-class content solutions.

“Bill is one of the most technically proficient people I know. His mastery of digital fabrication tools and techniques is nothing short of obsessive. And this is critical, because in the search for experiences that people have never seen before, each evolution of technical innovation unlocks a whole new world of creative possibilities,” said Casey. “Bringing cutting-edge digital fabrication facilities under one roof alongside the network’s existing physical fabrication capabilities is game-changing for us. We believe this facility, the talent it supports, and the process it enables will be totally unique in the marketplace and next to impossible to imitate.”

During his career, Wadsworth has touched some of the world’s most iconic brands from automakers Dodge, Chevrolet, Mercedes-Benz, Lexus, and Alfa Romeo, to Chevron, Microsoft, and Nike. He’s renowned for not only inventing great ideas but bringing them to life in unique and buzzworthy ways. His expertise and the talent Synchrony will undoubtedly attract will perfectly augment Spinifex, which delivers powerful experiences on the world’s biggest stages. Some of the never-seen-before efforts created by Spinifex, from the world’s largest building projections to Australia’s first facial recognition billboard, create experiences that are engaging, memorable, and relevant. Most importantly, the experiences connect clients authentically with their audiences.

The joint agency capabilities will span from discovery, ideation, development of pitch materials, the pitch, live-action production, post production including advanced visual effects and photo-real CGI, interactive/software development, physical fabrication, live integration, and execution.

“I’m excited to work with Ben to push the boundaries of our respected skill sets,” said Wadsworth. “It was a very hard decision to leave MindOverEye, but the ability to build something more evolved can only come when you start from scratch.” Wadsworth said he and Casey are hand-picking an A-team of talent from the advertising and film industry to join the new entity.

“The most unique value proposition of this new venture is the establishment of a company that is deeply skilled in every aspect of the content-creation process,” said Project CEO Robert G. Vallee, Jr. “It will bring enormous creative and fiscal benefits to clients who get one-stop shopping and end-to-end solutions.”