Max Lenderman

Max is Founder and CEO of Project agency, School. He is one of the most vocal, respected and front-facing experts on experiential marketing and its integrative role in digital/social channels. His first book has been cited as “the best book on experiential marketing”, and his second book about marketing creativity in the world’s hyper-markets like Brazil, Russia, India and China has been translated into five languages. Previously to founding School, Max ran the experiential practice at CP+B.